Meet the proud mama and daughter duo of Justy Bae Shop.

I met Kitty a couple of months ago, and immediately it felt like I’ve known her all my life. She has this amazing, contagious, full of good vibes personality that just draws you in and immediately you want to be her friend! Without further ado, here’s Kitty and her little queen Justice Rae. xoxo Elisa.

Tell us a little bit about yourself:

Hey! My name is Kitty, I’m a new mom of Justice Rae (2 yrs old) and I have another on the way! I grew up in New Jersey, moved to Miami 7 years ago and I LOVE IT HERE! I met my husband 4 years ago, we got married and now we’re growing two businesses and a family all at once. It’s magical and I love it.

How did the idea of having a baby/children store come about? How was the beginning of Justy Bae?

Justy Bae started because our first business (a food truck) had to close down abruptly during the pandemic. I used to take my daughter out for midday strolls and put pictures of her on my social media stories and everyone started asking me where I got her clothes! I created the store originally just to make it easier for my friends to shop her looks but it grew into something bigger pretty quickly. The beginning was filled with a lot of learning curves but it’s been an incredible experience, and I love how precious this line of work is. I mean working with baby girls! It’s the cutest job ever!

Many people around the world have reinvented themselves last year. Anything new you have learned? How did you cope with the quarantine?

The entire experience has been new for me. It honestly helped me cope with quarantine because I was able to work with my daughter and my husband to help grow the brand. It made some days stressful, but most days very very special

What do you like to do on your free time?

Family days! I love taking my daughter to the beach and the park. I love watching her grow and learn new things. I work pretty much every day so my free hours are pretty much dedicated to spending as much time with my family as possible, I know this won’t last forever! 

What are your plans for 2021 and the years ahead?

In 2021, we plan on bringing in older kid sizes (right now we have sizes up to 4T) and we plan on adding a line for boys clothes! I also want to open a store for luxury kid’s clothing next year that will be somewhat similar to our current brand, but a little more upscale.

How do you balance business and personal life? 

I wake up early! If I don’t get up early I’ll be in reaction mode all day long and it makes planning very difficult. I also have a very supportive husband who takes care of most of the responsibilities at home so as long as I get up early, we can coordinate a plan. I try to schedule the fun stuff into my schedule so I still have lots of play dates with the family during the week! 

Any tips you can give to women looking to own a business? 

If you feel the need to do it, just start! Today! There will never be a perfect time and you will never have a perfect plan. Your intuition will guide you, your failures will turn into wins, your determination will take over your fear. Just get started so you can see what it’s all about, make whatever changes you need to make, and climb to the top! You only fail when you stop trying ❤️

Thanks so much for thinking of me! I’m honored to be able to share my story ❤️

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